In today’s world, we’re constantly bombarded by curated social media feeds showcasing polished success stories. It’s easy to feel like your own experiences—whether related to health, parenting, or even everyday routines—are somehow different from the norm. We see influencers and parents effortlessly managing perfect routines, but behind the scenes, reality often looks very different.
This can leave us questioning: Is my journey normal? Is it okay that my baby's sleep and feeding routines are all over the place? Or that my baby’s sleep and feeding routine feels very chaotic.
The truth is, most of us only see the highlight reels, not the messy and unpredictable reality of health and parenting journeys. We aim to change that narrative by using real, unfiltered data to bring clarity to parents everywhere.
Harnessing data to provide reassurance
We aim to harness the power of data to break through the illusions created by social media. By analyzing millions of data points shared by families using our app, we strive to help parents see that their experiences are more common than they might think. No two babies are the same, and that’s completely okay! But there are patterns and insights we can uncover to help parents feel less alone in their journey.
Our ‘Baby’s First 12 Months’ interactive dashboard is one of the ways we’re working toward this. By collecting anonymized data we offer an unfiltered view of what the first year of life really looks like for babies across different families.
What you can discover in our interactive dashboard
The dashboard is fully interactive, allowing parents to explore anonymized data and see how their baby's routines compare. Here’s a sneak peek into what you can find:
Day-by-day analysis: Discover real sleep and feeding patterns from a diverse set of families, revealing unpolished data to provide a realistic picture of how routines vary.
Cluster analysis of sleep patterns: Watch how sleep evolves over the months, showing that regardless of whether babies are breastfed or bottle-fed, they all start sleeping more as they grow. This can provide a much-needed sense of reassurance during those sleepless nights.
Total sleeping and feeding frequency charts: Track how sleep and feeding frequencies change over the first 12 months. This data can be eye-opening, showing that many of the challenges you’re facing are shared by countless other parents.
Parent-led vs. baby-led routines: Curious to see the difference? The dashboard reveals how different parenting approaches influence routines, empowering families to make informed choices based on what fits best with their lifestyle.
Data as a tool for empowerment
We don’t advocate for any specific sleep or feeding methods. Instead, we aim to provide data so that families can make the best decisions for themselves. Our goal is to offer a supportive resource that shows how unpredictable the first year can be—and that it’s completely normal for routines to feel chaotic at times.
By leveraging real-world data, we hope to reassure parents that things do get better. Babies will eventually settle into more predictable patterns, and parents are not alone in this journey. The dashboard shows that every family experiences ups and downs, but ultimately, everything moves in the right direction.
The future of femtech and healthcare
Beyond parenting, the future of femtech and healthcare lies in using data to solve real problems. Whether it’s supporting parents, improving patient outcomes, or helping individuals make informed health decisions, data has the potential to revolutionize how we approach our well-being.
By focusing on diverse, real-world experiences, we hope to empower people to make the choices that work best for them. It’s not about prescribing a one-size-fits-all solution but about giving people the tools to make decisions that fit their unique needs.
We encourage you to explore the dashboard
See the data for yourself, and discuss it with others. Have you noticed similar patterns with your baby? How has this information helped you feel more confident in your decisions? Share your thoughts in the comments below or connect with us on social media to keep the conversation going.
(P.S. The dashboard may take a bit to load, but trust us—it’s worth the wait!) 📈✨
Link to the dashboard >> https://www.onoco.com/baby-s-first-12-months
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